The Sharp End

The Sharp End Blog

I use social media in its many forms to capture thoughts, ideas, pictures and comments that shape my thinking on how to unearth and communicate uniqueness.


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The clues are everywhere. At an exhibition, graffiti sprayed across the wall, an animated conversation on the radio, or just sitting on an office desk. Clues are everywhere. Enjoy the show and grab some ideas of your own.

Latest Posts:

Heard the one about the poet, the copywriter, the science fiction writer, and the author? → November 3, 2023 Found Your Brand Voice? → January 17, 2022 5 reasons Why Marketing Awards Create Value. → February 10, 2021 Why the medium is not the message in the digital age. → June 12, 2020 “The Cobbler’s children have no shoes” → May 19, 2020 It must be true. I read it on the internet. → February 6, 2018

“There is simply nobody more knowledgeable or insightful when it comes to B2B brand strategy. Having worked with John on numerous projects for numerous companies over the years, I always learn something new when working alongside him.”

— Nick Hague, Director, B2B International

Thoughts?