Universal Truths and Services

My experience at the sharp end of business for many years has taught me some valuable lessons and I have discovered what I describe as my universal truths. I share some of them with you as they offer an insight into how I think and how I can service you best.

• Quality, speed or price. Pick two.
• Fail to plan and you plan to fail.
• When in doubt just start writing.
• God is in the details.
• The best ad is the one that runs.
• Every company has a brand whether you invest in it or not.
• Unpopular thinking is required for all progress.
• Only emotion endures.
• The time, energy and resources to defend mediocrity or pursue greatness are roughly the same. Choose wisely.
• I am not selling. I am helping you make an informed opinion.

These statements have served me well, whatever the work, whatever the geography, or whatever the challenge, in markets as diverse as agriculture, shipping, mobile communications, oil and gases.

Serving at the sharp end of marketing, sales, operations, business and corporate communications offers me a unique insight into your potential uniqueness.

I work at the heart of your Brand and Communications strategy distilling essential information using tried and tested approaches, combined with my unique and personalized style of an engagement.

I tap into the many layers of knowledge and truth from the bottom to the top of your organization to unearth your uniqueness.

Marrying traditional and practical marketing and communications strategies with contemporary digital execution approaches offers me the perfect opportunity to deliver you a perfect platform to achieve your differentiation goals.

And I am used to getting my hands dirty. I have managed and organized sports sponsorships, brand naming, social media programs and good old fashioned ads that are fashioned for a new age of consumption. Each tactic has a place and time once the thinking is done properly. Which leads me back to one of my universal truths: “God is in the details.”

I am used to building relationships with in-house talent. I was one. I want their trust, not their job. I can explain in plain English some things that may not have been thought of. I can then work with the team, if needed, to plan and execute the program.